NISSAN ANNOUNCES SPONSORSHIP

OF ‘THE RIGHT HOOK’

One- year sponsorship deal for Newstalk’s drive time show

Nissan Ireland has today (Wednesday 7th May) announced it is to sponsor ‘The Right Hook’ drive time programme on Newstalk 106. The one-year sponsorship agreement will commence next Monday 12th May and will be supported by an extensive outdoor advertising campaign. Nissan branding will be carried on the show’s print material and will feature on its website

Commenting on the agreement, Mr Gerard O’Toole, Executive Chairman, Nissan Ireland said; “We like to take on sponsorships which complement the Nissan brand and the Right Hook as well as the Nissan Irish Open golf championship are prime examples of such complementary partnerships. The Right Hook is an excellent show and one that is continuing to attract more and more listeners. We believe that its success is due to the mix of lively debate and humour which George Hook brings to the programme and we look forward to working closely with the Right Hook team”.

George Hook, Presenter of ‘The Right Hook commented; “I am delighted that Nissan Ireland has placed their confidence in "The Right Hook" for the coming year. It will rev up the already very competitive drive time market and is recognition of the progress made by the programme in the last 12 months. The partnership reflects a commitment to pace and prestige in the pursuit of success in broadcasting”.

For Information:
Diana McCabe/Colette Walsh, DMC Communications
Tel: (01) 295 3519/086 2500618/086 2765 856
Or
Paul O’Sullivan,
Director of Marketing,
Nissan Ireland
Tel: (01) 4091100